-42%
blended CAC
Doubled revenue while cutting blended CAC by 42%
Rewired attribution, creative testing velocity, and retention economics for a scaling DTC brand.
Full case on request
Case Studies
Outcomes clients can defend to a board.
Every engagement is measured in the same terms a CFO would use: pipeline, revenue, payback, margin. Here's what that looks like in the wild.
Featured — Series C SaaS
How we rebuilt a flat pipeline engine into a 3.1× demand machine.
The client was hitting a growth wall — flat qualified pipeline despite increasing spend. We rebuilt ICP targeting, paid channel mix, and lifecycle programs from the ground up, and instrumented full-funnel attribution so the CFO could defend every dollar.
3.1×
SQL growth
-42%
CAC payback
$14M
net-new ARR
+214%
qualified pipeline in 9 months
More engagements
Selected work across industries and stages
8.4×
ROAS
Launched a category-defining acquisition motion
Built full-funnel measurement, offer strategy, and paid systems for a regulated financial product.
Full case on request
9mo
CAC payback
Cut CAC payback from 18 to 9 months
Rebuilt paid mix and lifecycle programs to align acquisition with expansion revenue.
Full case on request
2.7×
qualified leads
Grew qualified patient inquiries 2.7×
Engineered a HIPAA-conscious measurement stack and multi-location acquisition system.
Full case on request
+186%
enrollments
Lifted enrollments 186% in 12 months
Redesigned the enrollment funnel and lifecycle programs across a nationwide program.
Full case on request
4.2×
MQL→SQL
4.2× MQL-to-SQL conversion in one year
Reengineered ICP scoring, sales enablement, and account-based programs.
Full case on request